BARKING HEADS
> Illustration
> Brand Identity
> Iconography
Tasked to create icons for their website and marketing material to match the overall aesthetic of the brand.
Mainly focusing on being able to form a more cohesive set of assets to use throughout their branding for ease of useability and stronger brand recognition
Mainly focusing on being able to form a more cohesive set of assets to use throughout their branding for ease of useability and stronger brand recognition
The icons are used throughout the brand so a bold look that matches the illustrated and hand-drawn aspect of the existing branding was essential in the design process. Creating non-generic and on-brand visuals allows for every part of the website to stand-out without being out of place.
Barking Heads also required a refresh through their assets within their website and packaging they call ‘blobs’. I moved to calling them paws and based them on a dogs paw to help draw the whole brand together into one nice little package.